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Fujiwo Ishimoto Design Museum Begins
Construction in Matsuyama, Ehime Prefecture

Construction of the Fujiwo Ishimoto Design Museum, scheduled to open in the fall of 2026 in Matsuyama City, Ehime Prefecture, officially commenced in November 2025. This project represents the most significant creative endeavor to date by designer and artist Fujiwo Ishimoto, who gained international acclaim for his work with iconic Finnish brands Marimekko (textiles) and Arabia (ceramics). After returning to Japan, Ishimoto launched this initiative in collaboration with a domestic creative team, aiming to create a hub that embodies the fusion of everyday life and art.

“I hope my visual expressions resonate with those who see them.” Fujiwo Ishimoto

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Fujiwo Ishimoto | Born in 1941 in Tobe, Ehime Prefecture, Japan. He moved to Finland in 1970 and began his 32-year career as a textile designer at Marimekko, Finland’s leading design house. From 1989 to 2020, he also worked in the art department at Arabia, a renowned Finnish ceramics manufacturer, engaging in ceramic art. He received major honors including the Kaj Franck Design Prize (1994), the Pro Finlandia Medal of the Order of the Lion of Finland (2010), and the Order of the Rising Sun, Gold Rays with Rosette (2011). In 2013, he held his first solo exhibition in his home prefecture of Ehime, titled “Playing with Fabric, Playing with Clay”. In 2014, as part of the Dogo Onsenart project, a special guest room featuring his works was created at a local hotel. Between 2018 and 2019, his retrospective exhibition “From Marimekko Flowers to Ceramic Fruits” toured Japan, with stops in Ehime, Tobe, Kyoto, and Tokyo. After returning to Ehime in 2020, he donated approximately 150 works to the Ehime Prefectural Museum of Art. He has since presented solo exhibitions at Mustakivi, including “Buds” and “Blossoming” (2022), “Flowers and Fruits” and “Magnolia” (2024), and “Peach” and “Poppy” (2025).

Architecture | A Museum That Embraces Nature by Toyo Ito

The architectural design is led by Toyo Ito, one of Japan’s most celebrated architects, who also has a museum in Imabari, Ehime. Inspired by Ishimoto’s deep reverence for nature—a theme present throughout his works—the museum is envisioned as a space where visitors can experience art while being enveloped by nature. The most striking feature is a bold space where wooden pillars rise vertically across three floors, evoking the sensation of walking through a forest. This design honors Ishimoto’s 50 years in the forest- and lake-rich landscapes of Finland, inviting visitors into a serene, woodland-like environment.

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Exterior perspective drawing

“When Mr. Ishimoto, whose life had long been embraced by nature, asked me to design the museum, I wished to create another nature within the architecture itself.” Toyo Ito

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Toyo Ito | Born in 1941 and raised in Nagano Prefecture. Graduated from the University of Tokyo’s Department of Architecture in 1965. His representative projects include Sendai Mediatheque, ‘Minna no Mori’ Gifu Media Cosmos, and the National Taichung Theater (Taiwan). His accolades include the Architectural Institute of Japan Prize, the Golden Lion at the Venice Biennale, and the Pritzker Architecture Prize. He also founded Ito Juku, an educational initiative for exploring future urban and architectural forms. In Ōmishima, Imabari City, Ehime—where the Toyo Ito Museum of Architecture, Imabari is located—he continues to engage in community development activities together with his former students and local residents.
Photo: © Kai Nakamura

Visual Identity | A Visual Language by Yoshiaki Irobe (Nippon Design Center)

The museum’s logo and visual identity (VI) were designed by Yoshiaki Irobe, art director at the Nippon Design Center. Drawing on Ishimoto’s lifelong explorations of nature, serenity, and form, Irobe has translated these values into a carefully considered visual language. The logo typography is inspired by the “flattened circle” shapes often found in Ishimoto’s ceramic and textile works, particularly in his depictions of fruits and flowers. Its unique aspect ratio (about 1:0.85) was derived directly from the actual dimensions of his artworks. The subtle curves at the ends of the characters evoke the stems of fruits, imbuing the typeface with a sense of organic life. The characters stand with a modest, gentle presence, reflecting the imperfect balance and comforting spaciousness characteristic of Ishimoto’s creations.

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Logo Design
for the Fujiwo Ishimoto Design Museum (1/2)

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Logo Design
for the Fujiwo Ishimoto Design Museum (2/2)

“I aimed to create a logo that resonates with Ishimoto’s forms—one that maintains its individuality and legibility whether placed over artwork, beside it, or standing alone.” Yoshiaki Irobe

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Yoshiaki Irobe | Born in 1974 in Chiba Prefecture. A graphic designer who earned his master’s degree from Tokyo University of the Arts, Irobe heads the Irobe Design Institute at Nippon Design Center and works across a broad spectrum—from graphic and spatial design to exhibitions and signage. His notable projects include visual identity design for Osaka Metro and Japan’s National Parks, signage planning for museums such as the Ichihara Lakeside Museum and the Museum of Contemporary Art Tokyo, and visual direction for the Sony Park Exhibition. For the 2025 Osaka–Kansai Expo, he is overseeing art direction for the Japanese Government Pavilion. Major awards include the Yusaku Kamekura Award, ADC Award, and the Good Design Gold Award from Japan’s Ministry of Economy, Trade and Industry.

Opening in Fall 2026

With construction about to begin, the project is now moving toward realization. The museum is being established under the leadership of YES LOCAL Inc., a company based in Ehime that develops projects rooted in local resources, as part of a five-company group that includes FLOW ERS Inc. Centered on the Fujiwo Ishimoto collection owned by FLOW ERS, the museum will present a comprehensive view of Ishimoto’s nearly fifty-year creative journey spanning Ehime, Tokyo, and Finland. It aims to offer a space where visitors of all generations can reflect on beauty as it exists in the small joys of daily life. This marks the culmination of Ishimoto’s long-standing collaboration with Mustakivi, operated by FLOW ERS Inc.
The museum Planning & Supervision is led by Spiral / Wacoal Art Center, which has previously organized major solo exhibitions of Ishimoto’s work in Tokyo. The project is being developed in close collaboration with the City of Matsuyama and local community members.

We hope the Fujiwo Ishimoto Design Museum will become a place of discovery and connection for everyone—especially the local community—and we look forward to your continued interest and support.

Facility Overview
Name | Fujiwo Ishimoto Design Museum
Address | 3-2-40 Okaido, Matsuyama City, Ehime Prefecture, 790-0004
Structure | 3-story building
Scheduled Opening | Fall 2026
Architectural Design & Supervision | Toyo Ito & Associates, Architects
Construction | Trial Corporation
Museum Planning & Supervision | Spiral / Wacoal Art Center
Art Direction | Irobe Design Institute, Nippon Design Center
Planning & Operation | FLOW ERS Inc.
Press and General Inquiries | Email: info@fidm.jp (Attn: Niida, FLOWERS Inc.)